Following a nationwide search, former television producer Herndon Graddick was named the new president of GLAAD Saturday by the national board of directors.

Graddick was hired in 2010 as GLAAD’s vice president of programs and communications, leading the organization’s media initiatives — including the “Stand Up For Ellen” campaign after the online activist group One Million Moms attempted to get Ellen DeGeneres fired as J.C. Penney spokesperson because of her sexual orientation.

“Right now GLAAD and our partners in the LGBT movement are making a significant difference at a time when a difference needs to be made,” Graddick said in a statement. “I look forward to working with our dedicated staff to create a culture where there is a welcoming and respected space for LGBT Americans. GLAAD’s work with the media to inspire Americans to speak out against anti-LGBT actions and support equality is needed today more than ever.”

Graddick will make his first appearance as president this weekend at the 23rd Annual GLAAD Media Awards in Los Angeles.