Big news. Business 2.0 reports that Arianna Huffington is preparing to launch a web venture called the Huffington Report, which along with more pedestrian web content will feature a group blog by a bunch of famous people:
Based in New York and staffed with a full complement of editors, the Huffington Report appears to be a culture and politics webzine in the classic mold of Salon or Slate. It will have breaking news, a media commentary section called “Eat the Press,” and its most interesting innovation, a group blog manned by the cultural and media elite: Sen. Jon Corzine, Larry David, Barry Diller, Tom Freston, David Geffen, Vernon Jordan, Gwyneth Paltrow, and Harry Evans and his wife, Tina Brown. That’s just to name a few, and Huffington is still recruiting.
I’m going to sponsor a contest: The first person who provides convincing proof that one of the celebrities’ blog posts was in fact written by an assistant will win an all-expense paid visit to the FishbowlLA offices.
Soft launch expected in April. Parody websites expected in about five hours.