Planet Gossip's Matt Donnelly is leaving the cushy confines of E! Online for the terrifying world of New York gossip-mongering. (OK, we're being hyperbolic, but we never like seeing a local go AWOL).

Donnelly will remain in L.A., but his new business cards (which will get you high if you lick them) will read "Reporter/Producer, PageSix.com."

We will miss Matt's sweet smile and the unassuming way he got the dirt on, like, everyone.

Congratulations, Matt!