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Incoming Reddit Community Manager Has Leukemia, Needs Bone Marrow Donor

Sad news from Reddit headquarters in San Francisco. Newly hired community manager David A. Croach has been diagnosed with Leukemia and needs a bone marrow transplant to give him the best chance of surviving. Chemotherapy alone doesn’t seem to be doing it. Unfortunately, as of yet, Croach does not have a matching donor. Reddit is trying to fix that.

A bone marrow transplant’s success relies heavily on the host’s and donor’s immune markers being similar enough that the new bone marrow doesn’t attack its host. This is where we all come in: there hasn’t yet been a good enough match for DAC’s transplant, so we need to get as many people screened as possible to find a good match. In the process, you can register to be on the national bone marrow registry to potentially help out others in this situation. Don’t worry, donation is painless these days.

More info here if you want to be screened to help save a fellow media-ite’s life.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.