India’s film industry is creeping up on a momentous date. When the calendar strikes April 21, 2013, it wiil officially mark the 100th anniversary of what is now the world’s largest movie industry.
If there’s anything by then that key members of the country’s film business hope for, it’s that they will no longer be lumped under a certain Tinseltown-derived moniker coined in the 1970s. Per a recent article in the Hindustan Times titled “Stop Calling Us Bollywood:”
It’s not a Hollywood rip-off, and not about dancing around trees anymore. So stop calling it Bollywood… The latest to call for a ban on the term is Rakeysh Omprakash Mehra, who directed acclaimed films such as Rang De Bsanti and Delhi 6. “It makes me angry. We were never Bollywood. We have lost our identity. We are the Hindi film industry and I have a lot of pride in that,” says the filmmaker.
The article goes on to list celebrities belonging to an “anti-Bollywood gang.” The 100th anniversary of the Hindi film industry does seem like the perfect time to get ride of such a creaky ghost. On the other hand, the term has become so ingrained in Western minds that it could prove well impossible to eradicate. For what it’s worth, FishbowlLA promises to stop using the term.