Is you is or is you ain’t my AvantGuild member?

Grammar, like flossing, is one of those things that’s easy to slough off as nit-picky. That is, until you show up on a first date with spinach in your teeth.

Fortunately, tonight at 7 p.m., we bring you Gary North, the senior copy chief of Variety and Daily Variety. Gary will be teaching one of his well-known, always-sells-out grammar-thons at the Beverly Hills Bar Association, and if you work with words at all, you shouldn’t miss it.

Why? Because his seminar is not just ‘its’ vs. ‘it’s'; Gary will help you torpedo common misunderstandings about word usage and sentence structure. He’ll reveal how root out redundancies, crush jargon, and understand your audiences. In short, you’ll be a better writer for it. (And your copy desk might even speak of you in glowing terms – behind your back.)

Details at the mothership.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.