KNBC-TV apparently isn’t aware that the U.S. just elected its first black president.

The local NBC affiliate decided today it was no longer providing coverage for the Martin Luther King Day Parade today, KNBC confirmed to LA Weekly.

A weak-willed excuse was soon provided: “NBC4 has been proud to present live broadcast coverage of the Kingdom Day Parade since 2001. This year, the station plans to cover this important community celebration honoring Dr. King within our newscasts, on our website and on ‘News Raw,’ our news service airing on NBC4′s Digital Channel 4.2 (Time Warner Channel 225 – Cox Channel 804 – Charter Cable 304).”

Way to get off to a good start with the national administration in this brave new world.