FishbowlNY FishbowlDC TVNewser TVSpy SocialTimes LostRemote MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com
Awards Mania

Kodak’s Name Will Come Down From Theater

By Marcus Vanderberg on February 15, 2012 6:44 PM

It’s time to break out the corporate checkbooks.

Eastman Kodak Co. received approval from a bankruptcy judge to end their 20-year sponsorship deal with landlord CIM/H&H Media for the naming rights of the Hollywood theater.

The home of the Oscars opened in 2001 and Kodak was paying $3.6 million a year for the naming rights.

The 131-year-old company filed for Chapter 11 reorganization last month. In a court filing, CIM claimed it was ”not practically feasible” for the Kodak name to come down prior to the Feb. 26 award show.

RELATED:

Tags:
Comments
Share
Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.