Here’s a good example of how to proactively cover a Twitter fracas. Rather than simply recap the tweets, TheWrap CEO and editor-in-chief Sharon Waxman picked up the phone today. The result is a deeper look at the issues Reason magazine editor Matt Welch has with the business direction taken by his former employer, the LA Times.

For Welch, it’s not just a matter of the questionable March move to a paywall, which was the crux of his exchange on Twitter with LAT media and entertainment reporter Joe Flint. It’s also about how the newspaper has prioritized its budget cuts:

“Even though they’ve cut a ton, they cut stupidly,” Welch said. “They cut the people making news and they keep every stupid blowhard columnist who nobody likes and gets paid a generous six-figure salary.”

He continued: “Having buyouts is the single most damaging policy they’ve had… So most entrepreneurial people run screaming, with a bonus. It’s incredible.”

Flint declined to comment. To read the rest of Welch’s thoughts, click here.