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LAT in 90 Seconds

lockelost.jpgLocke On Lost: Deep in this piece, it’s noted that Lost has lost 2 million viewers. The dip is mostly attributed to the new 10 p.m. time slot, but did the writers blow up their following when they blew up the hatch?

rainn.jpgDwight Hits The Big Time: Can Rainn Wilson open a movie? We’ll find out.

youtube.jpgLike The Zune, Only Lamer: NBC and News Corp. plan to launch a site that broadcasts free content. We hear footage of the pitch meeting is available on YouTube.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.