LAT In 90 Seconds

The Future Of Reporting: The LAT’s fire blog is exactly what newspapers will be doing with all breaking news coverage some day. And that’s not a bad thing.

Under Pressure: The air thick with anxiety. Harried people rushing about to salvage whatever they can before its too late. Fires? What fires? Rachel Abramowitz and Robert W. Welkos are describing Hollywood as a possible strike looms.

First-Hand Account: Reporter Janet Wilson returned from her wedding to find her neighborhood threatened by flames. In her words: “It was an eerie experience as a reporter because you’re trained to observe and are often thrown into areas you don’t know. But I knew every inch of what I saw today. I know the hills and the houses.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.