LAT in 90 Seconds — The Web Edition

I’m With Stupid: LAT Editor Jim O’Shea told hundreds of reporters gathered at a meeting yesterday to get over themselves and start thinking of latimes.com as their “primary vehicle for delivering the news.” This comes after an internal group, The Spring Street Committee, issued a “scathing report that has been seen by only a few of the newspapers top editors and executives. ‘To put it bluntly,’ the seven-page report found, ‘as a news organization, we are not web-savvy. If anything, we are web-stupid.’”

To That End: The paper’s site has launched MyLATimes, a way to customize the news Web readers look at. Think of it as a kind of an interactive Fisher Price toy: My First Newspaper.

So What Can We Expect? Well, depending on how narrowly you limit your focus, you won’t learn about Antonio Villaraigosa’s effort to position himself as a Democratic up-and-comer, or even about the resurgence of stand-up comedy in L.A. But you will learn who Reese will be wearing this year.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.