LAT Prints Additional 100,000 Copies of Yesterday’s Paper

From the LAT Readers’ Representative:

Jack D. Klunder, president of the Los Angeles Times Newspaper, says The Times is printing an additional 82,000 newspapers. (*Update: Klunder now says that The Times will print more — an additional 25,000 copies — and plans to produce today’s edition as long as demand continues.) They are being sold in stores around L.A., and from The Times’ two lobbies in downtown Los Angeles, where people started lining up at 11 a.m. (Vendors in the lobby on Spring Street said they’d sold about 1,500 as of early afternoon).

Here’s how it stacks up with other big-news-day sales: After the first day of the Persian Gulf War in 1991, The Times sold an additional 216,000 papers. The Space Shuttle Challenger explosion led to sales of an additional 118,000. Says Klunder, “We expect to sell about 100,000 additional papers today. Normal big-headline stories (fires, earthquakes, etc.) sell from 20,000 to 40,000″ additional copies.

That’s change American newspapers can believe in!

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