We didn’t think the LAT was ever going to acknowledge the redesign Spring Street sprung on us a few weeks back — but, alas, they did.
Before you click below for the press release, riddle us this: Is that not the best picture of Jennifer Lopez and Beck that has never been taken? Seriously. You wanna talk redesign? Brangelina are shape-shifters:
Los Angeles Times Unveils Online ‘Entertainment’ Redesign
latimes.com Section Offers Exclusive Hollywood A-Z and The Biz Features With Easier Access to In-depth Coverage and Intuitive, Third-Party Linkage
The Los Angeles Times has unveiled a high profile redesign of its online Entertainment destination, with new features, integrated multimedia and cleaner, hub-oriented navigation. Successfully and uniquely bridging the editorial gap between “the industry” business perspective and consumer news, the Entertainment section now boasts a sharp and contemporary look (http://www.latimes.com/entertainment) and offers easier access to the Los Angeles Times movie, music, TV trend analysis, breaking news and reviews, enhanced coverage of celebrity and the latest on the business of entertainment, while creating a more robust and innovative environment for the site’s advertisers.
“Hollywood is where we live and our marketing partners continually look to us for unique and effective solutions in helping them reach a highly engaged and captive audience,” said Juliana Jaoudi, vice-president of sales for latimes.com. “Entertainment’s redesign provides a cleaner look and more effective ad positions that will better serve advertiser needs while allowing us to build on our triple digit traffic growth over the last year.”
Anchoring the Entertainment revamp is the “Hollywood A-Z” topics section (http://topics.latimes.com/entertainment), currently in beta version. Direct from the entertainment capital of the world, this new and compelling feature combines editorially-selected “best of the Web” links with The Times’ breaking news and deep entertainment archives. From American Idol to Zac Efron, “Hollywood A-Z” users have an intuitive and fun way to access the best, freshest content on a specific entertainment topic from a single summary page.
“latimes.com’s Entertainment site is THE place for Hollywood news, buzz, lively conversations and authoritative features,” said Richard Rushfield, entertainment editor of latimes.com. “We feel that this redesign will better highlight our wide range of entertainment content while bringing users closer to the issues, stories, drama and newsmakers of the day.”
The site also features “The Biz,” a breaking industry news section that places Entertainment’s blogs, photos and video alongside relevant articles for more intuitive navigation. And, in the Hollywood spirit of “coming attractions” users and advertisers can expect a platform that will not only deliver the news of the day, more live event coverage and unique behind-the-scenes photos, but will harness the latest social media technology at every level of the site to bring readers into the conversation and allow them to be part of the story.
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