FishbowlNY FishbowlDC TVNewser TVSpy SocialTimes LostRemote MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

KPCC Gives LA Times LAUSD Coverage an F

Tony Pierce at KPCC posted the blog equivalent last night of a screeching high school hallway alarm bell. Let’s hope the LA Times soon takes notice.

Pierce notes that reporter Howard Blume completely bungled a story about the Los Angeles Unified School District. Although Blume wrote that the district was planning to change the student passing grade from a “C” to “D,” the truth is that D is the current benchmark. What the LAUSD in fact wants to do is bump that up – by 2017 – to the C level.  Per Pierce:

Not only did the Blume article allow Matt Drudge of the powerful Drudge Report to write an eyebrow-raising headline and tweet (“LA Schools May Lower Graduation Standards To Curb Dropouts”), but it inspired the LA Times’ beloved columnist Steve Lopez to blast an angry blog mini-column on LA Now.

Because of the LAT misinformation, Pierce writes that the district’s newly appointed social media director Stephanie Abrams was kept busy yesterday tweeting and Facebook-ing the facts. This must be an especially irritating black eye for Lopez, who only occasionally blogs outside his regular long-form columns and was led astray in this case by a newspaper colleague.

[Photo: Photoroller/Shutterstock.com]

Previously on FishbowlLA:
LAUSD Recruits TV Journalist to Run Its Social Media Channels

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.