LA Times Deals Bridge Column Back In

Score one for a small but vocal minority of LA Times readers.

After a recent subscriber survey showed that only 3% of those polled regularly consulted Frank Stewart‘s syndicated “Daily Bridge Club” column and that 89% of respondents had never looked at it, the newspaper yanked the feature on November 21st and replaced it with “Ask Amy.” Some 400 phone calls and 600 e-mails later, the column is being restored to its rightful place on the left-hand side Comics page, beginning Monday January 10th.

“The outcry from our readers compelled us to reconsider our decision,” said Sallie Hofmeister, assistant managing editor for arts and entertainment. “While readership surveys showed that Bridge was the least popular of our offerings of puzzles and games, we discovered from this outpouring of response that its fans are engaged readers and some of our most loyal subscribers.”

The opportunities for bridge analogies here are endless. We’ll just limit it to the simple observation that readers wound up holding the trump cards and LA Times was the dummy.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.