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NBC Memo: Imus to Take Meaningful Actions

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Tabloid Baby has the NBC memo from NBC News honcho Steve Capus and it’s a little masterpiece of ass-covering. Capus believes that Imus will take serious, meaningful corrective actions. Whatever those are.

The closing ‘graph reads:

I want all of us to be mindful of the diversity issues we have in our control. Think long and hard about the people we choose to use as pundits… for sound bites..and to help shape our journalism. Let’s make sure that our work is reflective of America. Let’s encourage a diversity of opinion in our newsrooms. Let’s do all we can to ensure a diverse workforce at all levels of our organizations. Speak up quickly when you see or hear something that is not right. That is the culture of NBC News, at our best.

So counting down–the culture of NBC News means:

a) don’t make any decisions (“think long and hard”)
b) when in doubt, pick mediocrity (“reflective of America”)
c) doublespeak is your friend (“diversity of opinion”)
d) rat out co-workers (“Speak up quickly”)

Carry on!

Earlier:
Women Journalist Take Imus To Task — Politely

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