NYC-TV Get’s LAT’s OK

For some unknown reason, the LA Times editors think a story about NYC-TV, the city gov’t channel, is a Politics:National story. Writing about Kelly Choi, the hottie host of Secrets of New York, Erika Hayasaki claims:

Choi has become a New York icon, with bloggers obsessed with finding hidden messages in her jewelry. (Playing to her fans, producers once scanned a code from “The Matrix” onto one of her chokers.)

There’s no evidence that many bloggers are obsessed with Choi or her jewelry, outside of a few Gothamist commenters a year ago. Jill Gardner, whose NY Sun piece must have been handy background, was a little less dramatic:

Her spiky high-heeled boots, cinched black coat, and regularly rotating jewelry are so carefully watched by fans that the producers had a code from “The Matrix” scanned onto one of her chokers.

Maybe the Times editors were sending a secret message of their own to the dismal local channel, LA36, which brings new meaning to the word unwatchable.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.