Hearst Summons Bay Area Reinforcements
Kara Swisher got the jump today on a big announcement about the San Francisco Chronicle. In an aggressive move to revive the fortunes of both the paper and website (SFgate.com), the parent company has hired a pair of media execs who will be very familiar to SoCal readers.
Demand Media’s Joanne Bradford is the Chronicle‘s new president, while former Los Angeles Times CEO Jeffrey Johnson has been tapped as publisher. From Swisher’s AllThingsD post:
While the Chronicle and its website is the largest for local news in the Bay area, it has lagged a lot in aggressively covering key trends — such as tech — and the fast growth of the region… Its daily print circulation is now 265,000, and combined with its website it reaches close to two million people.
On April Fool’s Day 2013, San Francisco 49ers social media manager
Land just one assignment for Every Day With Rachael Ray, and you’re well on your way to establishing a relationship with the editors there. Sixty percent of the book is freelance written and editors regularly assign ideas to their trusted stable of writers. A couple of sections are particularly friendly to newbies — just make sure your pitch fits the pub’s lively tone, and soon, your byline could be traveling to the mag’s 1.7 million-plus readers.
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