The Hollywood Reporter has the story:
The business venture is in very preliminary stages, but the network’s concept is described as music, pop culture and lifestyle oriented. Seacrest is likely to have some kind of on-air presence in the venture. Unlike Oprah Winfrey’s upcoming OWN cable channel, however, Seacrest is expected to operate mainly as an influential partner rather than serve as the face and personality of the network. The channel won’t be “Seacrest TV,” but will have its own brand.
The network would pull programming from AEG’s worldwide concert and live venue assets (such as the Staples Center, L.A. Live and The 02 in London), and leverage Seacrest’s entertainment industry relationships and insight as a reality producer.
Seacrest already produces and co-anchors “E! News,” and is the executive producer of “Keeping Up With the Kardashians.” So, business-wise, he’s certainly more than just the smiling Ken-doll on American idol. It’s funny, for all the snark and bile of our new Internet driven world, the most bland, inoffensive human being in entertainment is arguably the most successful.