Six Degrees Acquired by 944
944, a locally focused nationally based magazine is acquiring Six Degrees a locally focused nationally based magazine. A merger made in heaven.
LOS ANGELES – 944 Media, LLC (“944 Media”) has announced the acquisition of assets of Six Degrees magazine and its Web site portal. The monthly fashion and entertainment publication will join 944 Media’s existing portfolio of seven lifestyle publications in the nation’s leading entertainment hubs.
“The addition of Six Degrees to our portfolio positions 944 Media with the largest regional lifestyle media groups in the country based on circulation and frequency,” said CEO and Founder of 944 Media, Marc Lotenberg. “The expansion shows our dedication to remain true to our early roots and focus on the power of youth marketing.”
The rest of the release after the break.
With the acquisition of Six Degrees magazine, 944 Media will circulate more than 330,000 audited magazines per month for an annual national distribution of 4 million copies. At a 7.2 pass-along rate, the media portfolio will reach a readership of 29 million per year.
Six Degrees magazine facts:
· Currently operating in the Atlanta, Detroit, Miami and Las Vegas markets, Six Degrees magazine is a pocket-sized publication that focuses on topics defined around culture, style and city living.
· With a circulation strategy similar to that of 944 magazine, Six Degrees is distributed complimentary at more than 2,400 unique locations, with a total circulation of 90,000 copies per month.
· Monthly readership of 600,000-plus across target regions
· The communications company targets a male and female-based audience between the ages of 21 and 32 with a media portfolio that encompasses a magazine, Web site, viral marketing and special events arms.
As part of the transition, Six Degrees will appeal more to young influencers with an emphasis on user-generated content and grassroots marketing. In an effort to expand the job market and remain true to its startup approach, 944 Media will strive to provide additional employment opportunities at Six Degrees for new college graduates, interns and aspiring journalists and photographers.
April 30, 2009, will mark the debut issue of Six Degrees magazine under the 944 Media umbrella. The publication will continue to operate in its current markets, with plans to expand into two of 944′s existing markets in 2009, and three markets in 2010.
“Both 944 and Six Degrees are powerful brands in the cities in which they publish, and both utilize a multimedia platform to market a progressive magazine and forward-thinking Web site, while executing exciting signature events,” said President of Six Degrees Michael George. “The alliance is a win-win, and the synergies between the two brands could be endless in connecting with a vast growing demographic of consumers.”
The Six Degrees staff will merge into the 944 offices in both the Miami and Las Vegas markets, while the Atlanta and Detroit editions will continue to operate with the current staff.
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