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South Park Creators to Launch ‘Important Studios’

South Park creators Trey Parker and Matt Stone are apparently sick of Hollywood studio oversight–as they ready the inevitable film version of their Broadway hit Book of Mormon. The pair have been saving their syndication money, and let the New York Times know over the weekend that they plan on launching their own $300 million production studio: called “Important Studios.”

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves,” the pair said in a statement.

Parker and Stone also courted $60 million in backing from Raine Group head Joseph Ravitch.

“Ten years ago, you needed that studio machinery to start cranking its marketing muscle,” Stone told the Times. “Now we could market a movie-size project. We bring a lot of heft.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.