Steve Greenberg is Back Where He Started…Kind Of
Cartoonist Steve Greenberg was the first editorial cartoon staffer at the LA Daily News in May of 1978. Back then it was owned by the Tribune Company.
Steve writes:
It was basically a shopper with lots of local classified ads and local news tailored to its base in L.A.’s San Fernando Valley. They threw a quarter of a million papers onto people’s driveways and hoped they might be inclined to pay for it, sending kids door-to-door in hopes of collecting.
Around 1978, shortly after Tribune bought the paper and installed a new editor, Bruce Winters, they decided to make it into a “real” newspaper. They added reporters and critics – and an editorial cartoonist – and tried to make it decent enough for people to be willing to pay to receive it. They managed to get a paid circulation of around 95,000 and tapered off the freebies. Over the years it would about double that paid number.
Now the paper is back down to that number and guess what – a Greenberg cartoon is in there too!
Read the whole post here.
Previously on FBLA: Cartoonist Steve Greenberg Commemorates One Year of Unemployment/Freelancing
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