LA’s Oldest Patch Shares Intriguing Benchmark

A year ago, the first Patch located within LA’s city boundaries flipped the switch in Studio City with veteran journalist Mike Szymanski (pictured) at the helm. Today, in his one-year anniversary essay, he shares an intriguing metric:

I’m not supposed to give our monthly hits in specific numbers, but suffice it to say we reach more than the population of Studio City (and when our local homeboy Justin Bieber does something like bump his car, a whole lot more people stop in to see what’s going on.)

If Arianna Huffington has not yet picked up on this clever way of rating Patch traffic, FishbowlLA thinks she should. Moving forward, each and every Patch local editor should be able to at least hit a monthly mark equal to the latest local U.S. Census stats. Think of it as readership by representation.

Other elements of the Studio City Patch party include a limerick composed by one of the site’s regular contributors and Szymanski’s preferred picks from the 3,000+ content items of Year One. Category headings for the last item include “Strangest Thing to Fall Into the LA River” and “Stuff So Bizarre You Couldn’t Make It Up…”

Previously on FishbowlLA:
Topless Protest Averted, But Many Challenges Remain

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.