Orange County Register reporter Peter Larsen got the jump on yesterday’s popular “Sling Baby” Doritos commercial with a weekend feature about its maker, Huntington Beach native Kevin T. Willson (pictured).
For the past three years, Willson and his two OC producers have cracked the finals of Doritos’ popular “Crash the Super Bowl” contest. In 2010, his “Casket” spot aired during the big game, and this weekend, once again, he was one of the top two vote-getters with a 30-second bit about a grandmother and grandson conspiring from a back porch to get hold of a prized bag of Doritos chips. Per Larsen’s piece:
“We have no idea every year,” Willson said by phone last week from Indianapolis [about which two of the top five Doritos finalists make it to air]. “You’re sweating it out and it’s very stressful and an incredible feeling.”
Willson made the final five in 2011 with “Birthday Wish.” This year, the 34-year-old appears to have just missed earning a top-three USA Today Ad Meter ranking, which would have translated into much larger financial prizes. The other winning Doritos spot, “Man’s Best Friend,” placed number one in that category.*
*Clarification – 02/07/12: There are in fact two separate $1 million USA TODAY Ad Meter votes. The one referenced above reflects the choices of a panel of professionals and was won by the spot “Man’s Best Friend.” However, in the separate, public, Facebook-driven Ad Meter that Doritos is looking to for its additional contest results, “Sling Baby” is currently leading.
Update – 02/08/12: Willson & co. have won the second $1 million prize from Doritos thanks to a top spot on the Facebook Ad Meter. Congratulations!
[Photo courtesy CompassFilms.com]