The axiom of blogs being able to regenerate as real-world, hardcover books was long ago proven. So in that sense, the September 4 arrival of Suri’s Burn Book: Well-Dressed Commentary from Hollywood’s Little Sweetheart, a compilation of material from Allie Hagan’s hilarious Tinseltown rich kid Tumblr, is ho-hum.
However, when such book news is paired with the September 5 announcement of a joint venture between Hagan and BUZZMEDIA, it qualifies as a legitimate multimedia juggernaut. Can the online TV show spinoff be far behind? From this week’s press release:
Suri’s Burn Book reaches a sophisticated, socially-connected and powerful female audience of more than 620,000 unique visitors monthly, and offers unique contextual ad opportunities for brands that want to reach and engage millennials.