Discovery Communications has hired Angela Shapiro-Mathes to head TLC. She was President of Fox Television Studios.
TLC has been rudderless since David Abraham left in February, and the new head of Discovery, David Zaslav, wants an LA presence for TLC. The network’s mandate used to be “lifelong learning for viewers who want to grow up, not old”, which makes it sound like a bran cereal.
Now, TLC is supposed to get more appealing to women. How the addition of American Chopper to the line-up helps accomplish that isn’t clear.