The American Film Market, which each year represents the diamonds and the dregs of the film business worldwide, opened its doors for a week at the Santa Monica Loews Beach Hotel on Wednesday with dozens of scurrying international sales reps, low-brow producers and a few dozen media.
The studios usually steer clear of AFM week, leaving it to what some have termed the subcutaneous elements of the film business to ravage about for deals.
This year, market honchos were loving the outlook for the market.
“It should be a great market,” said one buyer, who didn’t want to be named. “There are dozens of great films here this week. How about that phenomenal Walken film?”
The unknown buyer was referring to “The Maiden Heist,” which premieres in Santa Monica starring (Christopher) Walken, Morgan Freeman and William H. Macy and produced by Bob Yari’s The Yari Film Group.
Other premieres expected this week include “The Killing Room” with Tim Hutton, Chloe Sevigny, Nick Cannon and Peter Stormare; and “Powder Blue,” starring Forest Whitaker, Jessica Biel, Kris Kristofferson, Ray Liotta and Patrick Swayze.
More than 500 other films, including 102 world premieres and 375 market premieres will be screened during the market, which stretches to Nov. 12.