Bonnie Fuller - FishbowlLA

Crunching Quantcast’s Latest Mobile Traffic Numbers

Richard Horgan — Tue, 30 Apr 2013 12:45:28 +0000

When it comes to the Top 50 mobile content destinations in the U.S., a pair of killer “B’s” crown the latest Quantcast ratings (next to comScore, these are generally agreed to be the most accurate publicly available metrics). Coming in at #7 with 4,373,802 monthly visitors is BuzzFeed, while 3,919,244 measured Smartphone/tablet visitors places The Bleacher Report at #9.

A number of listed sites have chosen to keep their profile names “hidden.” For example, if our cross-referencing is correct, #41 is Gawker.

Looking at the rest of the Top 50 group, FishbowlLA is intrigued by the listing’s reminder of the ageless value of the “Hollywood” word-brand. PMC’s hollywoodlife.com ranks 32nd and Guggenheim Digital Media’s hollywoodreporter.com comes in 48th.

“Hollywood Life’s audience of millennial women wants to get the latest news no matter where they are or what time it is,” Fuller tells FishbowlLA via email. “That’s why they are flocking to Hollywood Life’s well optimized mobile site in rapidly increasing numbers.”

continued…

New Career Opportunities Daily: The best jobs in media.

Star‘s James Heidenry: ‘Us Weekly is the biggest culprit of hypocrisy’

Donya Blaze — Wed, 17 Apr 2013 10:15:13 +0000

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.

Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.

“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”

For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?

New Career Opportunities Daily: The best jobs in media.

HollywoodLife Enjoys Its Best Month Ever

Richard Horgan — Wed, 03 Apr 2013 19:30:45 +0000

March was very good to Bonnie Fuller’s PMC website HollywoodLife. The celebrity news destination, launched in November 2009, attracted a new high of 13.9 million unique visitors. To top it off, Monday (April 1) was HL’s best single day yet, with unique visitors cresting past the one-million mark.

The March 2013 numbers represent a 60% increase over the same period last year. Also intriguing is the fact there was no “major” celebrity news event last month around which traffic coalesced. Rather, HollywoodLife editors tell us the site was stealthily visited by young readers on the hunt for famous-people and famous-fashions tidbits.

continued…

New Career Opportunities Daily: The best jobs in media.

Gossip Cop Takes Another Shot at Jay Penske’s HollywoodLife

Richard Horgan — Thu, 21 Mar 2013 14:00:02 +0000

It’s not usually a good thing when an outlet gets the “zero” rating on gossipcop.com’s rumor-to-truth left-margin thermometer graph. That was the case this morning with Bonnie Fuller‘s HollywoodLife or, as Gossip Cop deems the outlet, “Jay Penske‘s Webloid.”

Chief cop Michael Lewittes has been all over this particular news trail since Day One. He links to a head-spinning number of HollywoodLife items about an alleged Down Under “trial separation” between Robert Pattinson and Kristen Stewart. Lewittes claims the entire coverage block was erroneous:

It was sad, really, watching HollywoodLies — er, HollywoodLife — try to cover up its previous misrepresentations with increasingly desperate “reports” that bore no resemblance to reality.

Through it all, Gossip Cop correctly said that nothing had changed between Pattinson and Stewart, and predicted that when Pattinson returned to California, he and Stewart would make HollywoodLife look foolish. Sure enough, that’s exactly what happened.

continued…

New Career Opportunities Daily: The best jobs in media.

Bonnie Fuller Marvels at the Breaking of the ‘Bathtub Barrier’

Richard Horgan — Mon, 17 Dec 2012 08:15:30 +0000

When she was editor-in-chief of Cosmopolitan, Marie Claire and Glamour, Bonnie Fuller counted on her rock-solid reach into a critical corner of the 18-to-34 female household: the bathroom.

But in an op ed for Ad Age, the editor of hollywoodlife.com argues that the so-called “bathtub barrier” – the fondness of women to luxuriate in a fully drawn bath with the latest issue of their favorite women’s magazine(s) – has been irretrievably breached. Thanks largely to the ingenuity of Apple and the late Steve Jobs:

The iPad broke the Bathtub Barrier when it was born on April 3, 2010. At last, a portable, lightweight digital device that allowed women to replicate the magazine experience, while they soaked (carefully).

Now, I predict the iPad Mini will hyper-accelerate the watershed moment we’re in. At 7.8 by 5.3 inches and weighing 0.69 pounds, the iPad Mini is a bathtub no-brainer. It also fits into almost every purse a young woman may carry, which means it will go everywhere with its readers, who can access news, info and shopping at their fingertips.

continued…

New Career Opportunities Daily: The best jobs in media.

Bonnie Fuller Chastises the Kristen Stewart-Robert Pattinson Haters

Richard Horgan — Wed, 17 Oct 2012 17:45:46 +0000

For the briefest of moments last week, the New York Post had Bonnie Fuller in the running for the position of Variety EIC. A wacky rumor that was quickly quashed by Jay Penske during his October 10 town hall meeting with trade staffers.

A week later, it’s back to hyperbole-as-usual for Fuller at her PMC sister site hollywoodlife.com. In her latest “Bonnie Says!” piece, she writes:

Many media outlets and critics trash the VERY real love that Rob and K-Stew have… Robert Pattinson and Kristen Stewart are one of the greatest Hollywood couples ever.

continued…

New Career Opportunities Daily: The best jobs in media.

Penske Deal May Put Gerry Byrne Back in Driver’s Seat

Richard Horgan — Tue, 09 Oct 2012 10:30:54 +0000

Media reactions to this morning’s Variety-PMC deal confirmation are coming in faster and more furiously than a Vin Diesel-Paul Walker car chase.

But forget for a moment about Jay Penske, Nikki Finke and Bonnie Fuller. As NYC-based columnist Roger Friedman astutely points out, one of the central figures in this new Hollywood trade horizon could be an individual most media watchers are unfamiliar with:

Sitting pretty on the Penske board is my old friend, Gerry Byrne (pictured), who commands a daily table at Michael’s. Years ago, it was Gerry who engineered Variety’s stunning comeback from the dead with Peter Bart as editor-in-chief. In the early 90s they revamped the Variety design and made the paper matter again. Eventually Gerry left Variety and sometime later became publisher of The Hollywood Reporter when it was owned by Nielsen. When the Guggenheim people came in, Byrne was sidelined. He left when his contract was up, and joined up with Penske.

continued…

New Career Opportunities Daily: The best jobs in media.

HollywoodLife.com Makes Up Justin Bieber Story*

Richard Horgan — Tue, 20 Dec 2011 18:30:09 +0000

It apparently wasn’t enough for HollywoodLife.com to pass on a bogus MSN.com story yesterday about Justin Bieber spending lots of time at the Playboy Mansion (and get called on it about five hours later). Today, the Penske Media outlet plows forward with EXCLUSIVE details about some of the reasons why this 17-year-old loves to hang in Holmby Hills.

But according to GossipCop.com, this slant is about as real as most Playmate bosoms. The celebrity media watchdog restates today that a rep for the singer confirmed Bieber has never been to the Playboy Mansion.

The only thing funnier than the fact that there are two bylined reporters (Russ Weakland, William Earl) for the December 20 HollywoodLife.com item is this part of the quote from an anonymous source: “Also, when he [Bieber] is there, it’s one of the few times that he really feels like a celebrity, so it is a major ego-booster.”

continued…

New Career Opportunities Daily: The best jobs in media.

HollywoodLife.com Welcomes Its First Publisher

Richard Horgan — Fri, 18 Nov 2011 17:00:48 +0000

As a reminder of how quiet matters at Penske Media Corporation can be when they do not involve Nikki Finke, there’s a new member of the PMC team, in place since Tuesday.

Carlos Lamadrid comes to Bonnie Fuller‘s HollywoodLife.com as its first-ever publisher. He also carries the title of executive vice president, joining what the November 17 press release bills as a leading destination for “digitally addicted young women.” Lamadrid certainly has impressive media credentials:

Lamadrid was most recently SVP and Chief Brand Officer of Women’s Day Brand Group. Prior to that he worked as V.P. and Publisher of JANE Magazine and JANE.com for Conde Nast and Publisher of Men’s Journal and MensJournal.com for Wenner Media.

Launched two years ago, HolllywoodLife.com has grown to encompass around five million monthly uniques. “Carlos is a rare publishing talent who truly understands how to engage women through unique marketing programs and who has a track record of building successful and profitable media brands!” said Fuller. “We are tremendously fortunate to have his experience and vision to help take HollywoodLife.com to the next level.”

New Career Opportunities Daily: The best jobs in media.

Jay Penske Clicks Into TV Entertainment News Game

Richard Horgan — Wed, 24 Aug 2011 05:00:33 +0000

Good scoop for Wall Street Journal TV reporter Lauren Schuker. She is the first to report about a new tentacle of the Jay Penske-PMC media empire, something called Entertainment News Television (entv).

Starting this week, a roster of personalities including HollywoodLife.com’s Bonnie Fuller, TVLine.com’s Michael Ausiello, and yes, Deadline.com’s Nikki Finke, will start dropping into elevators, taxicabs, and partner ION TV’s broadcast network to help deliver short entertainment news video snippets. Unlike Fuller and Ausiello, however, Finke will materialize in voiceover form only. Sorry.

continued…

New Career Opportunities Daily: The best jobs in media.

Lynne Segall Heads Back to The Hollywood Reporter

Richard Horgan — Tue, 14 Jun 2011 08:30:59 +0000

After a stint at the LA Times and a year trying to help monetize the efforts of Nikki Finke, Bonnie Fuller, Michael Ausiello, and co., Lynne Segall has accepted a plum job with her old employer The Hollywood Reporter. She is now the senior vice president and publisher of Janice Min‘s chart-topping website and glossy weekly mag.

“This is a fantastic opportunity to work with the newly, re-invigorated THR,” Segall states via this morning’s announcement. “Their website has seen unprecedented growth as they rapidly expand their consumer audience base-which is the holy grail for studio and network marketers. I look forward to re-joining The Hollywood Reporter to help deliver greater value for readers and advertisers in one of the largest and most influential markets in the country.”

continued…

New Career Opportunities Daily: The best jobs in media.

Bonnie Fuller Embraces the Headline Exclamation Point!

Richard Horgan — Tue, 01 Mar 2011 11:30:01 +0000

Does an exclamation point placed at the end, or somewhere within, an entertainment gossip blog item headline make an article more exciting or generate heavier click-through rates? FishbowlLA is wondering about that after dropping into Bonnie Fuller’s garish looking HollywoodLife.com.

Here are just a few of today’s celeb-tastic headlines:

Oscar Makeup Secrets: Get Halle’s Shimmering Look!

Charlie Sheen Has NOT Been Banned from the Warner Brothers Lot! Exclusive!

Watch Usher’s Duet with Justin Bieber for His 17th Birthday!

Gwyneth’s Makeup Artist Tells Us How to Get Her Oscar Night Glow!

Charlie Sheen’s Manic Phase Means He Could Be Bipolar, Experts Say! Exclusive

continued…

New Career Opportunities Daily: The best jobs in media.

Movieline Now Has Two Chief Film Critics

Richard Horgan — Wed, 12 Jan 2011 14:00:00 +0000

Can a movie website have two “chief film critics?” Apparently so.

Just eight months after former Salon.com contributor Stephanie Zacharek was announced as chief film critic at Movieline.com, the website is proudly sharing the news today of Elvis Mitchell‘s appointment as… chief film critic. Mitchell is of course the former New York Times staffer who was briefly lined up for Roger Ebert‘s relaunch of At the Movies and currently hosts weekly chat program “The Treatment” on KCRW.

“Movieline.com represents the future of film journalism and I love what they have been doing,” says Mitchell. “Any place smart enough to bring Stephanie Zacharek to the party is definitely a site I want to be a part of.”

continued…

New Career Opportunities Daily: The best jobs in media.

Will Lee To Be Executive Editor at HollywoodLife.com

Tina Dupuy — Fri, 18 Sep 2009 09:49:27 +0000

We’ve posted the entire press release below for your perusal:

Former New York Bureau Chief of TMZ Joins HollywoodLife.com

HollywoodLife.com President and Editor-in-Chief Bonnie Fuller Appoints Will Lee as Executive Editor

September 17, 2009 â€“ New York City â€“ HollywoodLife.com, a soon-to-be relaunched online entertainment and celebrity Web site, owned by Mail.com Media Corporation (MMC), announced today the appointment of Will Lee as executive editor. The appointment was made by HollywoodLife.com’s President and Editor-in-Chief Bonnie Fuller.

“Will comes to us with a vast background in reporting, management and new media,” says Bonnie Fuller, president and editor-in-chief, HollywoodLife.com. “During his career he has been responsible for breaking major celebrity news and will bring this level of reporting to HollywoodLife.com.”

continued…

New Career Opportunities Daily: The best jobs in media.

Gawker Media Revenues/Pageviews Up, Bitter/Sweet

Tina Dupuy — Mon, 27 Jul 2009 13:00:34 +0000

Felix Salmon at Reuters reports:

Nick Denton says that Gawker Media’s revenues were 45% higher in the first two quarters of 2009 than they were in the same period last year; he also tells me that pageviews are up 40% June-on-June. Judging by his chart, profits (revenues less expenses) hit an all-time high this quarter, which explains why he’s started hiring again. (He passed, however, on hiring Bonnie Fuller.)

Since they slashed jobs and blogs and folded Defamer into the main site, these numbers seem…generous. But they’re hiring. So there’s good…news.

Previously on FBLA:

Gawker Media Lays Off/Hires People

Layoffs at Gawker, Gizmodo and Jezebel

New Career Opportunities Daily: The best jobs in media.