Twenty-nine-year-old Glendora freelance Web designer Christopher Serrano got some nice press over the weekend for his sideline project IMFDB.org, which stands for Internet Movie Firearms Database. His grassroots enterprise, which he launched back in 2007 because of a desire to itemize weapons shown in The Matrix, was the subject of an LA Times Calendar front-page story by Rebecca Keegan.
IMFDB is both a rewarding and time-consuming hobby. Serrrano told Keegan his site gets about 1.5 million visitors a month and requires him to work on it three-four hours a day:
Relying on the same wisdom-of-the-crowd model as Wikipedia, Serrano and a stable of about 300 regular volunteers have meticulously cataloged the [movie and TV] weapons, along with screen shots, in more than 11,500 articles, including entries on underwater firearms, missile launchers and flame throwers.