Chuck Henry - FishbowlLA

NBCLA Hosts Social Media Party

Richard Horgan — Fri, 10 Aug 2012 12:30:17 +0000

Last night at NBC Southern California headquarters in Burbank, several dozen invited bloggers gathered for an evening of food, drink and conference room presentations about the station’s Facebook, Twitter, Pinterest and Instagram efforts tied to the London Summer Olympics.

Website editorial director Sara Catania, managing editor Jonathan Lloyd, social media lead Olsen Ebright and social media/tech on-air reporter Mekahlo Medina (pictured, above) took turns explaining how the “first social media Olympics” have been leveraged, cross-promoted and harnessed. One of the shiniest beacons of this systematic, station-wide effort is the fact that the follower count @NBCLA has zoomed in the past few weeks from around 27,000 just past the 40,000 mark.

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NMA Shoots, Scores with Kings-Devils Animation

Richard Horgan — Tue, 05 Jun 2012 10:10:58 +0000

Some of the graphics are a little off. For example, the Staples Center has no roof and Chuck Henry suddenly looks about 20 years younger.

But overall, NMA’s animated take on the Stanley Cup finals, complete with a full resurrection of recently retired mascot The Burger King, is the funniest thing the Taiwanese gang have put together in ages. Particularly hilarious is the sequence where several Kings players are shown waiting in line at a “Champions Only” nightclub while a Laker and Dodger are waived through by the bouncer.

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Teen Duo Cranks Out NBC4 Jingles

Richard Horgan — Thu, 26 Jan 2012 17:00:17 +0000

It sounds more like a first-story-back-from-break on one of NBC4′s TV newscasts. Two kids, running amok in a TV studio, armed with a ukelele.

But in fact, the pair–as reported recently by the station’s website–were given full permission to roam the NBC4 Burbank premises beginning last summer. Taylor Mackall (on the ukulele) is the son of a promotions employee, while Mackenzie Cregan is his tag-along pal. FishbowlLA’s favorite jingle so far is the very catchy one for anchor Robert Kovacik:

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