Just a thought or two on the Chrysler Super Bowl ad that supposedly reduced all of Detroit to tears. We’re tempted to ramble on for a few thousand words, but in an attempt to be pithy, we’ll start by summing up our thoughts in one word: BULLSHIT! Chrysler helped build Detroit and then ransacked it, with a little help from the New York financial world.
Putting aside the fact that Chrysler is now an Italian company, owned by Fiat, we’d like to correct Eminem by noting, actually, building cars isn’t what Detroit does anymore. We all wish they still did. But Detroit has been shedding auto jobs since the 80′s.