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Yahoo!’s Bid for Hulu in $600M to $800M Range (AllThingsD)
According to numerous sources close to the situation, Yahoo! has bid from $600 million to $800 million for the premium video site Hulu. The reason for the wide range is due to the fact that the Silicon Valley Internet giant — similar to most bidders in the new effort to acquire Hulu — has proposed several different prices based on a variety of circumstances. That includes the length of the licensing rights for content and how much control the programming companies selling Hulu have over their media. BuzzFeed Other companies reportedly bidding for Hulu include: Time Warner Cable, DirecTV, former News Corp president Peter Chernin, private equity firm Guggenheim Partners, where former Yahoo! interim CEO Ross Levinsohn now resides and talent agency William Morris Endeavor in partnership with SilverLake Partners. TechCrunch One of the biggest questions that any bidder will face as it considers buying Hulu is what content rights the company will have and for how long. Since its founding, Hulu has famously had exclusive access to content from three of the four major broadcast networks. But it’s become increasingly clear that exclusivity is probably not in the best interests of Fox, ABC or NBC. Quartz / Christopher Mims By contrast with Tumblr, there is nothing exciting about buying Hulu. The video site’s current owners are a bunch of utterly traditional media companies that provide much of the video for it, including Walt Disney, Comcast, NBCUniversal and News Corp. But Hulu has 4 million subscribers — double the number just a year ago — who pay $7.99 per month each. That’s due entirely to Hulu’s ability to strike deals with various US television networks, including ABC, Fox, NBC and CBS, for their current shows and/or libraries of old episodes. Throw in advertising revenue, and the site brought in $695 million in 2012.
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