Last night’s Bill Weir interview with James Cameron on Nightline wasn’t just the first on-camera look at the filmmaker’s 100-acre off-the-grid oceanfront compound north of Santa Barbara. It was also a fantastic commercial for the Chevy Volt, albeit engineered from a much broader initial segment blueprint.
“ABC News approached us a couple of months ago with the idea that they wanted to do a story on electric vehicles,” explains Rob Peterson, a spokesperson for Chevrolet Volt, on the phone with FishbowlLA from Detroit. “They asked us if there was a high-profile Volt owner we could recommend.”
“Mr. Cameron has been an advocate of plug-in hybrid vehicles for many years,” he continues. “We knew that he could be the right person for the story. We had a contact in California who could reach out to him and find out it was alright to put ABC News in touch. From that point forward, it was between Nightline and Cameron.”