According to a piece over the weekend in the New York Times by Jeremy W. Peters, the January launching mag will be priced at $1.79 and embrace that fact with the newsstand slogan “Less Money, More Fun!” Other concessions are also apparently being made:

The writing is big and blocky, and makes liberal use of exclamation points. “J. Lo’s Booty Scandal!” screams one headline on a prototype. “OMG! Seriously?” says another on an article about a contestant on The Bachelorette.

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