What better place for Sir Howard Stringer to reminisce about the great Johnny Carson than the annual Giants of Broadcasting event?

The chairman of Sony’s board was feted at yesterday’s 10th anniversary edition in New York City alongside Norman Lear, Ted Turner, Robert MacNeil, Jim Lehrer, Eric Farber, George Beasley and – posthumously – Don Cornelius and Andy Rooney. Our FishbowlNY colleague Jerry Barmash was able to grab a few minutes with Stringer, who recalled a great fringe benefit of helping orchestrate the successful CBS pursuit of David Letterman:

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We posted the whole release which is interesting and there for your perusal. What struck us is the use of the phrase “well-qualified pool of journalist bloggers.” That’s right “journalist bloggers.”

If NPR uses it – even just in their press release – it’s lexicon admitted!

NPR LAUNCHES NEW ONLINE LOCAL JOURNALISM VENTURE WITH CPB AND KNIGHT FOUNDATION FUNDING

Washington, DC, Oct.2, 2009 – NPR will launch a new journalism project to develop in-depth, local coverage on topics critical to communities and the nation, in a new effort funded by the Corporation for Public Broadcasting (CPB) and the John S. and James L. Knight Foundation, the groups announced today.

The new funding – $2 million from CPB and $1 million from Knight Foundation – provides a pilot group of NPR stations with the resources to expand original reporting, and to curate, distribute and share online content about high-interest, specialized subjects. It is the first time that CPB and Knight Foundation have jointly funded a project of this type.

The two-year pilot will help a dozen stations establish themselves as definitive sources of news on a topic selected by each one as most relevant to its community, such as city politics, the changing economy, health care, immigration or education. These online reports will help fill the growing gap in local news offerings.

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