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<title>Jonah Peretti - FishbowlLA</title>
<link>http://www.mediabistro.com/fishbowlla</link>
<description>LA Media News, Unspooled</description>
<copyright>Copyright 2013</copyright>
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<title>BuzzFeed LA Launch Party at Mondrian&#8217;s Skybar</title>
<description><![CDATA[<p>FishbowlLA braved the harsh L.A. drizzle on Thursday night to hit Skybar, where BuzzFeed staffers and friends were celebrating the launch of the website&#8217;s new Los Angeles bureau. Top BuzzFeed brass was in attendance: CEO and founder <strong><a href="http://www.mediabistro.com/Jonah-Peretti-profile.html">Jonah Peretti</a></strong>, president <strong><a href="http://www.mediabistro.com/Jon-Steinberg-profile.html">Jon Steinberg</a></strong>, editor-in-chief <strong><a href="http://www.mediabistro.com/Ben-Smith-profile.html">Ben Smith</a></strong>, executive VP of video <strong><a href="http://www.mediabistro.com/Ze-Frank-profile.html">Ze Frank</a></strong>, and probably more we didn&#8217;t recognize.</p>
<p>We spotted <strong><a href="http://www.mediabistro.com/Nate-Silver-profile.html">Nate Silver</a></strong> in the crowd, as well as <strong><a href="http://www.mediabistro.com/Julia-Boorstin-profile.html">Julia Boorstin</a></strong> of CNBC, comedian <strong><a href="http://www.mediabistro.com/Chelsea-Peretti-profile.html">Chelsea Peretti</a></strong>, <em>LA Times</em> VP of Communications <strong><a href="http://www.mediabistro.com/Nancy-Sullivan-profile.html">Nancy Sullivan</a></strong> and former <em>Good</em> magazine editor <strong><a href="http://www.mediabistro.com/Ann-Friedman-profile.html">Ann Friedman</a></strong>, who tolerated some gushing on our behalf over her delightful <a href="http://editorrealtalk.tumblr.com" target="_blank">Tumblr</a> and <a href="http://www.cjr.org/realtalk/" target="_blank">column</a>, #Real Talk.</p>
<p>But we don&#8217;t have pictures of any of these lovely people, because we forgot our camera. We only managed this one grainy cell phone picture before giving up and hitting the open bar:</p>
<p><img class="aligncenter size-full wp-image-76761" title="330bxzfd" src="http://www.mediabistro.com/fishbowlla/files/2012/11/330bxzfd.jpg" alt="" width="330" height="235" /></p>
<p>That&#8217;s <strong><a href="http://www.mediabistro.com/AnnMarie-Thomson-profile.html">Ann-Marie Thomson</a></strong> of SYCO television, Grantland editor <strong><a href="http://www.mediabistro.com/Emily-Yoshida-profile.html">Emily Yoshida</a></strong> and BuzzFeed&#8217;s Los Angeles bureau chief <strong><a href="http://www.mediabistro.com/Richard-Rushfield-profile.html">Richard Rushfield</a></strong><strong> </strong>being blinded by my cell phone camera.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Pandora Young</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/buzzfeedla-launch-party-at-mondrians-skybar_b76735#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/buzzfeedla-launch-party-at-mondrians-skybar_b76735</link>
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		<category><![CDATA[Working the Room]]></category>
		<category><![CDATA[Ann Friedman]]></category>
		<category><![CDATA[Ann-Marie Thomson]]></category>
		<category><![CDATA[Ben Smith]]></category>
		<category><![CDATA[Chelsea Peretti]]></category>
		<category><![CDATA[Emily Yoshida]]></category>
		<category><![CDATA[Jon Steinberg]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Julia Boorstin]]></category>
		<category><![CDATA[Nancy Sullivan]]></category>
		<category><![CDATA[Nate Silver]]></category>
		<category><![CDATA[Richard Rushfield]]></category>
		<category><![CDATA[Rushfield]]></category>
		<category><![CDATA[Ze Frank]]></category>
<pubDate>Fri, 30 Nov 2012 17:04:23 +0000</pubDate>
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<title>LA&#8217;s Wacky Ze Frank Joins BuzzFeed</title>
<description><![CDATA[<p>Looks like our former Mediabistro colleague <strong><a href="http://www.mediabistro.com/Andrew-Gauthier-profile.html" target="_">Andrew Gauthier</a></strong> (TV Spy) has some capable new company at BuzzFeed with regards to cranking out memorable video material.</p>
<p><img class="alignright size-full wp-image-71643" title="ZeFrankTwitterProfilePic" src="http://www.mediabistro.com/fishbowlla/files/2012/09/ZeFrankTwitterProfilePic.jpg" alt="" width="190" height="268" />A month after Gauthier <a href="http://www.mediabistro.com/tvspy/editors-note-a-new-era-at-tvspy_b56696" target="_">joined the company</a> to help oversee video production, BuzzFeed has announced the hire of LA video blogger extraordinaire <strong><a href="http://www.mediabistro.com/Ze-Frank-profile.html" target="_">Ze Frank</a></strong> (pictured). From today&#8217;s release:</p>
<blockquote><p>With BuzzFeed’s acquisition of Ze Frank Games, Frank will build a team of video producers in Los Angeles and establish a studio to create content native to the social web. The acquisition and hire are effective immediately.</p>
<p>“I&#8217;ve been a longtime fan of the way that BuzzFeed creates and curates great social content, so it&#8217;s a thrill to join them. There is a great opportunity to bring BuzzFeed&#8217;s philosophy to the wild west of online video and I&#8217;m excited to be putting together a talented team in LA to make that happen,” said Frank.</p>
<p> <a href="http://www.mediabistro.com/fishbowlla/las-wacky-ze-frank-joining-buzzfeed_b71636#more-71636" class="more-link">continued&#8230;</a></p></blockquote>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Richard Horgan</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/las-wacky-ze-frank-joining-buzzfeed_b71636#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/las-wacky-ze-frank-joining-buzzfeed_b71636</link>
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		<category><![CDATA[In N Out]]></category>
		<category><![CDATA[Andrew Gauthier]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Ze Frank]]></category>
<pubDate>Fri, 14 Sep 2012 10:00:44 +0000</pubDate>
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<title>Pioneering Vlogger Ze Frank Plans &#8216;New Kind of Media Company&#8217;</title>
<description><![CDATA[<p>LA based performance artist <strong><a href="http://www.mediabistro.com/ZeFrank-profile.html" target="_">Ze Frank</a></strong> has been working in the Web video trenches for just over a decade now. It started with a 2001 birthday invitation that went viral and 2002 Webby Award for Best Personal Website; it continued in the spring of 2006 via daily series <em>The Show with ZeFrank</em>. Six years later, the multimedia saga is set to add another chapter.</p>
<p><img class="alignright size-full wp-image-61479" title="ZeFrankKickstarterScreengrab2" src="http://www.mediabistro.com/fishbowlla/files/2012/05/ZeFrankKickstarterScreengrab2.jpg" alt="" width="190" height="232" />According to a <a href="http://gigaom.com/video/ze-frank-funding-andreessen-peretti" target="_">report on gigaom.com</a> by <strong><a href="http://www.mediabistro.com/Janko-Roettgers-profile.html" target="_">Janko Roettgers</a></strong>, Ze Frank (pictured) has added to <a href="http://www.kickstarter.com/projects/zefrank/a-show-with-ze-frank" target="_">an earlier $146,752 kickstarter.com campaign</a> with just upwards of three-quarters of a million in seed funding.* This latest amount was pulled together from some <em>very </em>high-profile people:</p>
<blockquote><p>Ze Frank quietly raised around <del>$756,000</del> $200,000 late last month from <strong><a href="http://www.mediabistro.com/Marc-Andreessen-profile.html" target="_">Marc Andreessen</a></strong>, Buzzfeed co-founder <strong><a href="http://www.mediabistro.com/John-Johnson-profile.html" target="_">John Johnson</a></strong> and Huffington Post co-founder <strong><a href="http://www.mediabistro.com/Jonah-Peretti-profile.html" target="_">Jonah Peretti</a></strong>&#8230;  Frank told me that he intends to use the funding to start &#8220;a new kind of media company&#8221; that develops and produces shows with active audience participation. &#8220;I’m obsessed with media and the way audiences can become creative participants,&#8221; he said.</p></blockquote>
<p> <a href="http://www.mediabistro.com/fishbowlla/pioneering-vlogger-raises-750000_b61464#more-61464" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Richard Horgan</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/pioneering-vlogger-raises-750000_b61464#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/pioneering-vlogger-raises-750000_b61464</link>
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		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Janko Roettgers]]></category>
		<category><![CDATA[John Johnson]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[ZeFrank]]></category>
<pubDate>Tue, 08 May 2012 12:45:10 +0000</pubDate>
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<item>
<title>Watch: Jonah Peretti Describes Launching The Huffington Post and BuzzFeed</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-56426" title="mbtv_blogpost-2" src="http://www.mediabistro.com/fishbowlny/files/2012/03/mbtv_blogpost-2.gif" alt="" width="570" height="34" /></p>
<p>In the final part of our three-part &#8220;<a href="http://www.youtube.com/playlist?list=PL704DE8F8E330112D" target="_blank">Media Beat</a>&#8221; interview with <strong><a href="http://www.mediabistro.com/Jonah-Peretti-profile.html">Jonah Peretti</a></strong>, the internet entrepreneur talks about launching The Huffington Post and BuzzFeed.</p>
<p>&#8220;I wasn&#8217;t sure if it would be a big success,&#8221; Peretti admits, remembering the days leading up to the launch of The Huffington Post.  &#8220;A friend of mine asked me if he should invest, and I was like &#8216;I&#8217;m not sure&#8217;&#8230; I didn&#8217;t really want to risk my friend&#8217;s money.&#8221;</p>
<p>He also offers advice for those wanting to launch their own startup, explaining that entrepreneurs shouldn&#8217;t worry about what tech blogs are covering.</p>
<p><iframe width="570" height="320" frameborder="0" src="http://www.youtube.com/embed/8GZmIpvLAls"></iframe></p>
<p><strong>Part 1:</strong> <a href="http://www.youtube.com/watch?v=kFhRB05uCsY" target="_blank">BuzzFeed&#8217;s Jonah Peretti: ‘Our Reporters Are Doing the Kind of Work Reporters Love to Do’</a></p>
<p><strong>Part 2:</strong> <a href="http://www.youtube.com/watch?v=2kfn9WZFHkU" target="_blank">Jonah Peretti On What It Means To Go Viral</a></p>
<p>For more videos, check out our <a href="http://www.youtube.com/mediabistro" target="_blank">YouTube channel</a> and follow us on Twitter: <a href="https://twitter.com/mediabistrotv" target="_blank">@mediabistroTV</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Andrew Gauthier</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/watch-jonah-peretti-describes-launching-the-huffington-post-and-buzzfeed_b57030#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/watch-jonah-peretti-describes-launching-the-huffington-post-and-buzzfeed_b57030</link>
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		<category><![CDATA[mbTV]]></category>
		<category><![CDATA[Media Beat]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Arianna Huffington]]></category>
		<category><![CDATA[Buzzfeed]]></category>
		<category><![CDATA[Huffington Post:]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
<pubDate>Wed, 21 Mar 2012 17:24:09 +0000</pubDate>
</item>
<item>
<title>BuzzFeed&#8217;s Jonah Peretti: &#8216;Our Reporters Are Doing the Kind of Work Reporters Love to Do&#8217;</title>
<description><![CDATA[<p style="text-align: center;"><a href="http://www.youtube.com/mediabistro"><img class="aligncenter size-full wp-image-51914" title="mbtv_blogpost-2" src="http://www.mediabistro.com/fishbowlny/files/2012/01/mbtv_blogpost-2.gif" alt="" width="570" height="34" /></a></p>
<p>In the first part of our three-part <em><a href="http://www.youtube.com/playlist?list=PL704DE8F8E330112D" target="_blank">Media Beat</a></em> interview with <strong><a href="http://www.mediabistro.com/Jonah-Peretti-profile.html">Jonah Peretti</a></strong>, the BuzzFeed founder discusses how his company is becoming a full-scale news organization following <a href="http://www.mediabistro.com/fishbowlny/buzzfeed-grows-again-adds-tech-vertical_b52222" target="_blank">a flurry of recent hires</a> and breaks down how social media drives news online.</p>
<p>&#8220;We have reporters who have beats and sources, and can do original work,&#8221; Peretti says, &#8220;the kind of work that reporters love to do, where they dig in on a story.  They&#8217;re not just aggregating, they&#8217;re not summarizing what&#8217;s happening elsewhere, they&#8217;re creating something new and original.&#8221;</p>
<p><iframe width="570" height="320" frameborder="0" src="http://www.youtube.com/embed/kFhRB05uCsY"></iframe></p>
<p>For more videos, check out our <a href="http://www.youtube.com/mediabistro" target="_blank">YouTube channel</a> and follow us on Twitter: <a href="https://twitter.com/mediabistrotv" target="_blank">@mediabistroTV</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Andrew Gauthier</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/buzzfeeds-jonah-peretti-our-reporters-are-doing-the-kind-of-work-reporters-love-to-do_b56755#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/buzzfeeds-jonah-peretti-our-reporters-are-doing-the-kind-of-work-reporters-love-to-do_b56755</link>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ben Smith]]></category>
		<category><![CDATA[Buzzfeed]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Media Beat]]></category>
<pubDate>Mon, 19 Mar 2012 17:10:10 +0000</pubDate>
</item>
<item>
<title>VIDEO: Jonah Peretti Remembers Andrew Breitbart</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-114786" title="mbtv_blogpost-2" src="http://www.mediabistro.com/tvnewser/files/2012/03/mbtv_blogpost-2.gif" alt="" width="570" height="34" /></p>
<p>BuzzFeed founder <strong><a href="http://www.mediabistro.com/Jonah-Peretti-profile.html">Jonah Peretti</a></strong> was in our mediabistroTV studio today for an upcoming <a href="http://www.youtube.com/playlist?list=PL704DE8F8E330112D" target="_blank">Media Beat</a> interview and he shared his thoughts on <strong><a href="http://www.mediabistro.com/Andrew-Breitbart-profile.html">Andrew Breitbart</a></strong>, who died Thursday morning.  Peretti worked with Breitbart in launching The Huffington Post.</p>
<p><iframe width="570" height="320" frameborder="0" src="http://www.youtube.com/embed/0RmYtm8dKJo"></iframe></p>
<p>&#8220;It&#8217;s easy for internet commenters to say, you now, &#8216;It&#8217;s good he&#8217;s dead and look at all the damage he&#8217;s done,&#8217;&#8221; Peretti said. &#8220;But it&#8217;s harder when you&#8217;ve met someone to feel that way.&#8221;</p>
<p>For more videos, check out our <a href="http://www.youtube.com/mediabistro" target="_blank">YouTube channel</a> and follow mbTV on Twitter: <a href="https://twitter.com/mediabistrotv" target="_blank">@mediabistroTV</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Chris Ariens</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/video-jonah-peretti-remembers-andrew-breitbart_b55111#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlla/video-jonah-peretti-remembers-andrew-breitbart_b55111</link>
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		<category><![CDATA[mbTV]]></category>
		<category><![CDATA[Andrew Breitbart]]></category>
		<category><![CDATA[Huffington Post:]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
<pubDate>Fri, 02 Mar 2012 16:29:44 +0000</pubDate>
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