Posts Tagged ‘Justin Lin’

It’s not just the massive box office for Fast & Furious 6 that reminds of our Brave New Multicultural World. Ahead of Justin Lin‘s gargantuan visceral pull, interTREND Communications made some similar history and is still celebrating post-holiday weekend.

The Long Beach ad firm’s AT&T Web series campaign Away We Happened, propagated in partnership with San Gabriel-based Rezonate Media, was the winner of the first-ever Asian Community award. The Effie has been handed out since 1968 and interTREND CEO Julia Huang was in New York City last week to accept the trophy.

Six-week YouTube series Away We Happened relied on Asian American influencers to spread the word and amassed more than 12 million total views. Along the way, audiences were asked to provide interTREND and Rezonate with direction on where to take the plot next.

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It’s hard to know where to begin in terms of the potential fallout from the latest Schwarzenegger bombshell. Obviously, how the revelation of a secret ten-year-old love child impacts Maria Shriver and the couple’s four kids is the most pressing concern.

Way down the list but suddenly morbidly fascinating is how this might color Arnold’s return to the big screen. Just a few days ago, a woman – Megan Ellison – won a CAA auction in Cannes for rights to a pair of Terminator sequels starring the man several headlines this morning now refer to as “the Sperminator.” Her company, Annapura Pictures, reportedly beat out Lionsgate for the package, which also has Fast Five director Justin Lin attached.

Long before the first of these two films hits the big screen, you can bet that a YouTube time travel parody (or five) involving Arnold, Maria, the housekeeper, and love child will surface. Meanwhile, with folks in Hollywood used to tolerating loose morals, it’s unlikely this latest Schwarzenegger indiscretion will get in the way of visions of big dollar signs. If one or more of the current participants in the Terminator sequels bails, another will be there to take their place.

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SATURDAY 09.15.07
WHAT: Visions and Voices: The USC Arts and Humanities Initiative
WHO: Radio personality Ira Glass
WHEN: 7 p.m.
WHERE: USC Bovard Auditorium
WHY: The This American Life host blows through town for a night of funny, powerful stories. Click here for ticket information.

TUESDAY 09.18.07
WHAT: Letters from Iwo Jima script-writer Iris Yamashita gives a talk.
WHO: Iris Yamashita and Justin Lin
WHEN: 12 p.m.
WHERE: USC, for exact location, click here.
WHY: Because hers is a ridiculously enviable career.

TUESDAY 09.18.07
WHAT: Bill Clinton book signing for Giving: How Each of Us Can Change the World
WHO: Lots of guys in black suits with funny ear pieces.
WHEN: 2 p.m.
WHERE: Vroman’s
WHY: Because it’s nice to remember we had a real president once.

TUESDAY 09.18.07
WHAT: Nikki Sixx, member of Motley Crue, signing copies of Heroin Diaries
WHO: Your old high school boyfriend.
WHEN: 7:30 p.m.
WHERE: Borders
WHY: If you meet a girl there, you know she’s the one.