Getty Images announced today that it has landed new video distribution deals with Bloomberg, American Museum of Natural History, MacNeil/Lehrer Productions, Barcroft Media and Boston PBS station WGBH.
“We are delighted to partner with these prestigious companies to make their video available to customers across all segments, particularly those in media, broadcast and education.” Getty’s Director of Video Partner Development Karen McLaughlin said in a release. “In addition, we look forward to generating new commercial licensing opportunities for these partners by making their content available globally on our websites.”
The partnership with Bloomberg is especially interesting, because one would think a for-profit media company with a TV wing and a huge multimedia imprint would know how to monetize its own video content.
Press release after the jump.