Tyler Brûlé, founder of Monocle, first got the idea for his global pub from observing consumers at airports. “It was frequently Wallpaper* and The Economist. I decided to merge elements of the two but refine the package,” the journo/entrepreneur/publisher told Mediabistro.

Although the pub’s staffers are likely to be seen reading The Financial Times and The International Herald Tribune, editor Andrew Tuck says Monocle has its own definition of what’s newsworthy. “We think that a lot of news organizations, especially [those committed to] daily or weekly news, tend to run around in a herd,” he said.

Monocle also strives to take care of its writers. “If a writer goes on a story for us, they will have a water-tight itinerary, they will travel with a reasonable airline, and they have my mobile number and know that if they want to give me a ring at midnight if anything has gone wrong, that’s what I’m here for,” said Tuck.

Got an idea that’s perfect for the pub? Read more in How To Pitch: Monocle. [Mediabistro AvantGuild subscription required]

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

After founding Sassy and Jane, Jane Pratt launched xojane.com in 2011 so she could speak frankly to female audiences, a voice that she says was sorely missing from print pubs.

“It still amazes me that a lot of women’s magazines in particular will use this magazine speak, this terminology.” Pratt told Mediabistro in the latest installment of So What Do You Do?. “Like instead of saying ‘your hair,’ they’ll say ‘your mane’ or ‘your tresses.’ And I always feel like if someone says ‘your lackluster tresses’ instead of ‘your dirty hair,’ you feel like they’re not telling you the whole truth. I feel like that makes you as a reader say, ‘Well, if they’re lying to me about that, what else are they lying to me about?’

For more, read So What Do You Do, Jane Pratt, Editor-in-Chief of xojane.com?

– Nicholas Braun

The 110-year-old Redbook is getting more than just a redesign. “I think it’s better to call it a complete re-imagination of the brand or a total brand reset,” said editor-in-chief Jill Herzig. “There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it’s focused.”

With the change in focus comes new opportunity for freelancers. The women’s glossy is beefing up its fashion and beauty coverage, so editors are on the lookout for new writers who can cover those topics. The sections that cover personal finance, health and entertaining are also ripe for pitching, and the whole book is sprinkled with intimate personal essays.

Get more info at How To Pitch: Redbook. [Mediabistro AvantGuild subscription required]

After launching in 2000 through a partnership with Hearst, O, The Oprah Winfrey Magazine has amassed a dozen ASME nods and won numerous accolades. Although it has some heavy newsstand competition, O‘s health editor Jihan Thompson said the pub differentiates itself in its service to readers: “[O] really has this positive, uplifting tone that I find is really the mission of the magazine.”

About half of the pub’s content is freelance written and, lucky for you enterprising scribes, the pub is now accepting pitches for many of its sections. Get details on what to pitch, plus contact info for editors in How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

In the same year that music mags Blender and Giant folded, Vibe shuttered, as well. But, luckily for the iconic mag, it was snapped up by a private equity firm, and editor-in-chief Jermaine Hall was brought on to resurrect the pub. And resurrect it, he did.

In the latest installment of Mediabistro’s So What Do You Do?, Hall explains how the mag is winning again and gives advice to aspiring EICs.

“A lot of things that come with being editor-in-chief aren’t necessarily drilled down into the day-to-day tasks,” he said. “It’s a lot of schmoozing; it’s a lot of fixing relationships; it’s a lot of bartering; it’s a lot of people skills, I would say. It’s really going out there to be the ambassador of the brand on all levels.”

For more, read So What Do You Do, Jermaine Hall, Editor-in-Chief of Vibe?

This week brings the third part of our popular series, Personal Essay Markets. The first and second installments highlighted 30 pitchable personal essay markets, and the latest installment brings you 15 more.

Some of the featured outlets offer up to $2 a word for your first-person piece, so whether your reflecting on running for Runner’s World or on the art of writing for The Writer, our guide can help you find the right pub for your musings.

Read more at Personal Essay Markets, Part III. [Mediabistro AvantGuild subscription required]

With 60 percent of the content written by freelancers, Parent & Child is one of the rare pubs that accepts feature pitches from new writers. Bonus: it also pays up to $2 per word.

Nick Friedman, editor-in-chief, explained that his staff is looking for writers who can channel their personal experience  and speak to parents on a personal level. “We want to hear some bold ideas, and we want to know about human interest stories that all parents can relate to and that help provide solutions for families.”

Friedman also stressed that he wants the publication to have material that tackles issues and contemporary subjects through a fresh perspective. “We are not some stuffy, goody-goody parenting title,” he said.

For more, read How to Pitch: Parent & Child [Mediabistro AvantGuild subscription required]

– Nicholas Braun

Freelancers looking to reach successful and ambitious African-Americans can pitch any section of UPTOWN. Current editor-in chief Isoul Harris loves pieces that tap into black Hollywood, but he is also looking for material that will help beef up the bimonthly publication’s coverage of politics, as well as investigative and research articles that explore country-wide issues. “Especially with the re-election of Barack Obama, I think it really said a lot about this new America that we live in, and I want to the magazine to be reflective of that.” he said.

Although all of the printed content is eventually posted at uptownmagazine.com, editors are also looking for originaly, buzz-worthy articles for the website, as well.

For more, read How to Pitch: UPTOWN [Mediabistro AvantGuild subscription required]

– Nicholas Braun

Launched in May of 2012, Cosmopolitan for Latinas bills itself as “the spirit of Cosmo with a Latina sensibility and the Latina voice.” Although half of the pub is freelance-written, editors say they would love to receive more ideas.  ”At this point, [I] haven’t received a ton of pitches,” said managing editor Jessica Rodriguez.

Anything with a unique angle will catch the editors’ eyes, and a good example from the latest issue is a piece called “I Won’t Date a Latin Guy.” “That’s an actual real topic that a lot of Latinas discuss, and it’s sort of an unspoken, but never really verbalized or articulated idea… We’re really trying to bring those issues to the table and really have an honest conversation about them,” said Rodriguez.

For more, read How To Pitch: Cosmopolitan for Latinas. [Mediabistro AvantGuild subscription required]

No sections are off-limits to pitches at Canoe & Kayak, where 60 percent of the content is freelance written. Though the editors have a stable of writers they assign to, they are always on the lookout for new voices and ideas — just make sure they’re original.

“Please don’t come to us with an idea that we’ve heard before,” said editor Jeff Moag. “Don’t send us the same queries you send the Sunday Travel section. You’ve got to have an angle, and it’s got to pertain to canoeing and kayaking.” The editors themselves are canoe and kayak enthusiasts and take to the field as much as possible, deadline permitting.

For more info, read How To Pitch: Canoe & Kayak. [Mediabistro AvantGuild subscription required]