It’s like how Hershey’s flourished during the Great Depression. Life & Style is holding strong being inexpensive and sugary during what we’ll call the Great Media Crater. Eureka!
LIFE & STYLE MAGAZINE INCREASES RATE BASE 12.5 PERCENT
Englewood Cliffs, NJ (July 22, 2009)- Life & Style Weekly Vice President and Group Publisher Mark Oltarsh today announced that Life & Style is increasing its rate base to 450,000 from 400,000-a rise of 12.5 percent-effective immediately.
“Circulation has been trending in a very positive direction for Life & Style in the first half of 2009,” said Oltarsh. “We’ve been able to carve out a clear position in the marketplace, and readers are responding positively.”
Since taking over the helm of the magazine last October, Editor-in-Chief Dan Wakeford has adapted Life & Style by strengthening its celebrity coverage, putting more emphasis on service and trend information, and providing more lifestyle details to the reader in light of the recent economic downturn.
The rest of the release after the break.