As far as FishbowlLA is concerned, no amount of praise for LA radio host Phil Hendrie is too much. His wacky cavalcade of characters is a supremely entertaining 21st century echo of everything from San Francisco’s Firesign Theater to UK’s The Goon Show.
The latest journalist to chime in with a Hendrie huzzah is OC Register radio beat columnist Gary Lycan. In the spring LA Arbitron ratings, Hendrie’s KTLK 1150 AM weeknight show (with Saturday nights companion broadcast on KFI 640 AM) is the number one spoken word program among listeners ages 12 through 54. But it’s what Hendrie has done with his website in recent years that’s truly impressive:
Hendrie took matters into his own hands with his website. He’s doing podcasts, videocasts, webisodes, and making available his archived shows – all for a subscription fee. “I am exploiting new media, not relying on radio. It’s financially more profitable because people are paying me money. I am doing a better job selling “The Phil Hendrie Show” than anything Mel Karmazin (Sirius XM) has done.”