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<title>Merrill Lynch - FishbowlLA</title>
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<description>LA Media News, Unspooled</description>
<copyright>Copyright 2013</copyright>
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<title>Media Exec Looks At Gathering Storm Clouds And Sees Bright Future</title>
<description><![CDATA[<p><img alt="dark_clouds-4.jpg" src="/fishbowlla/files/original/dark_clouds-4.jpg" width="456" height="300" /></p>
<p>Research analysts show that ad spending has been down for two consecutive quarters, but <strong>CBS</strong> CEO <strong>Leslie Moonves</strong> and his rivals don&#8217;t seem to care.<br />
<a href="http://mediabiz.blogs.cnnmoney.com/2007/09/18/cbs-sees-no-hit-to-ad-spending/?section=money_topstories"><br />
CNNMoney.com</a> reports out of the <strong>Merrill Lynch</strong> media and entertainment conference, quoting Moonves as saying: &#8220;We are not seeing any trends that say people are pulling back on advertising.&#8221;</p>
<p>Other media execs are also upbeat. Which makes us wonder: What gives? Aren&#8217;t all the forecasts depressingly dark?</p>
<p><strong>CNN</strong> provides a glimmer of an answer: If the economy goes in the toilet, the presidential contenders will have that much more to fight about. A bigger fight means more ad revenue for media companies.</p>
<p>&#8220;It&#8217;s impossible to underestimate how important that is to us. Political advertising will be stronger in the fourth quarter than anticipated earlier in the year,&#8221; Moonves said.</p>
<p>And if media companies make more money, then there will be more jobs for media grunts, yes? So, out-of-work journos, let&#8217;s hope for a recession! (Hmm. Somehow that <em>still</em> doesn&#8217;t make sense to us.)</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Greg</dc:creator>
<comments>http://www.mediabistro.com/fishbowlla/media-exec-looks-at-gathering-storm-clouds-and-sees-bright-future_b4866#disqus_thread</comments>
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		<category><![CDATA[Mo'guls, Mo' Problems]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Leslie Moonves]]></category>
		<category><![CDATA[Merrill Lynch]]></category>
<pubDate>Wed, 19 Sep 2007 10:42:17 +0000</pubDate>
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