Posts Tagged ‘Mike Altieri’

We told you Thursday morning about a tweet from the official Twitter account of the Los Angeles Kings that ruffled the feathers of our neighbors up north in Canada.

As predicted, the Kings issued an apology:

“We encourage our digital team to be creative, interactive and to apply a sense of humour whenever possible. To anyone who found it offensive we sincerely apologize,” said Mike Altieri, the Kings’ vice president, communications and content.

Translation: Since we really mean what we tweeted, we are going with the “to anyone who found it offensive” apology instead of truly saying we’re sorry.

Canada’s national newspaper, the Globe and Mail, is not amused. Nor are the great majority of the country’s devoted hockey fans after the following humorously intended @LAKings tweet crowned the team’s Game One upset playoff win in Vancouver last night:

The tweet is referencing the fact that the Canucks are not exactly adored beyond the eastern provincial border of British Columbia. Globe and Mail reporter David Shoalts got in touch with a spokesperson for the Kings, who confirmed the matter is being treated seriously. Also, to the NHL team’s credit, the tweet at press time is still visible; they did not try to do the old delete-and-skate-away routine:

Mike Altieri, the Kings’ vice-president, communications and content, did not go into details about the matter. But he said in an e-mail message “we are addressing” the situation.

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