The auctioned switch of one Jason Sadler‘s name to Jason Headsets.com officially took place January 1. A month later, the company that paid $45,000 for these goofy one-year naming rights is claiming victory:
“The money we paid to buy Jason’s last name equates to $900 a week, or $125 a day,” said company president Mike Faith. “That’s incredibly cheap for the $6 million value of [media] coverage we’ve already had on this. We’re calling Jason our Six Million Dollar Man.”
The company, founded in 1997 and specializing in headsets for office telephone systems, says that in addition to stories by outlets like CNNMoney.com, TechCrunch and The Huffington Post, their investment has triggered close to a quarter million in additional sales. The six-million figure comes via a study Headsets.com commissioned from Universal Information Services.