For two seasons of Sundance Channel‘s All on the Line with Joe Zee, Elle creative director Joe Zee was part mentor, part professor and part psychologist for struggling fashion designers. But, for Season 3, Zee said it was time to shake things up a bit.

“We had done seasons one and two in New York, and not that it’s tapped out, but it’s time to sort of really grow what the series can be about,” he explained in our Media Beat interview. “And I think West Coast fashion has really sort of evolved in terms of what the importance of it has been in the past few years. And also this is the world I live in. The celebrity culture in America is huge and only getting bigger, and what someone wears on the red carpet, on television, or in the media can ultimately change a struggling designer’s business.”

So, how much does Zee’s on-screen persona align with the real thing? All of it, he says.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Per Deadline Hollywood Daily: Rainbow Media bought the Sundance Channel for $496 million.

Sundance Channel and Grey Goose Vodka are foisting a new season of Iconoclasts on the world. We love these pairings, largely because they’re so easy to mock.

Robert Lloyd loves this because it’s pretentious worthy high-production value television, unlike everything else he’s forced to review.

Maureen Ryan likes the longer format of celebrity chit-chat.

Tonight, professional edgy guy Sean Penn chats with author Jon Krakauer about Penn’s movie based on Krakauer’s book. Synergy.

Alicia Keys and Ruby Dee are fine, if only because their names rhyme.

Mike Myers, who’s working on a movie about a self-help expert and Surprise! self-help expert Deepak Chopra.

Norman Lear and Howard Schultz–moguls.

Wynton Marsalis meets Iron Chef John Besh — wanna bet they talk about what it means to miss New Orleans?

And since this series is all about “the world’s most fascinating and controversial minds”, who better than:

Madeleine Albright and Ashley Judd. What’s the connection? They both color their hair? They both photograph taller than than they really are? We can only hope this will be as embarrassing as the Renee Zellweger and Christiane Amanpour session last season.

The SNL version with Bjork and Charles Barkley is priceless, but NBC, the spoilsports, have pulled their content from YouTube.