Next Sunday on The Apprentice, candidates will vie to create the best supplement for the Los Angeles Times promoting a new brand of hogwash mouthwash.

Hell, why not let them edit the whole thing? Can’t be worse than the clowns running the place. (And boy–who signed off on this ill-timed tie-in?)

In today’s Romenesko, Gary Dretzka comes to much the same conclusions, writing:

If the LAT and other major mainstream papers remain squirrelly about such faux pas, and are willing to pull entire sections from publication at the first whiff of controversy, how do they expect to compete in the Wild West of the Internet?

Dretzka agrees with FBLA about the need for a gossip section, too:

Will this incident impact any discussion of adding an edgy gossip column to the LAT, either in print or the Internet? Newsworthy liaisons are a staple of rumor-mongers, and add the kind of spice readers seem to like with breakfast reading.

Arrow and Kinetic take opposing tactics: one team adopts a sexier approach for the supplement, the other trusts science. Loser gets Andres Martinez’s job.

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A reader writes about last night’s Apprentice:

Donald Trump made a really strong stand against the words “white trash” being used last night on The Apprentice. He did not give the potential apprentice a chance to explain why he used the word “white trash” on himself. Donald Trump showed his disgust and contempt for the word and booted the contestant off the show as soon as that word came out of his mouth. The Apprentice “tent city” has gone to a whole new modern level. At the start of the show Arrow ended up in tent city the first two task, Arrow didn’t like living like a “third world” country, that they work themselves into the mansion. Kinetic was too comfortable in the mansion, and now they have fallen apart in the tent. Donald Trump is on to something with the have’s and the have not’s.

Now, if we could just get the word classy banned, we’d be all set. Remember:
When the going gets tough, the tough get a comb-over.

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