The Hollywood Reporter has rolled out “The Hollywood Reporter Social Reader,” a free Facebook app dubbed “the first social reader for entertainment news.”

Fans of THR will be able to view a majority of their web content without having to leave Facebook.

“People love to share and talk about anything that has to do with Hollywood and the entertainment industry,” THR editorial director Janice Min said in a statement. ”The Hollywood Reporter Social Reader offers readers a seamless way to share and discuss the entertainment content they love.”

Tupac Shakur didn’t die for this.

The Hollywood Reporter posted a Coachella recap early Monday morning on the duo of Snoop Dogg and Dr. Dre closing out the show and the return (via hologram) of Shakur.

All of the search engines in the world must have been down (and the one staffer who knows hip-hop was asleep) because this is what “THR Staff” wrote when describing Shakur’s performance:

Tupac arrived via hologram, seamlessly — and amazingly — joining Snoop on “Come With Me,” “Hail Mary” and “Gangsta Party.”

So, Shakur not only performed for the first time in 15 years, but he dropped a new track at Coachella entitled “Come With Me.”

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The Hollywood Reporter broke the news Thursday that TMZ is close to signing a 10-year lease for 36,000 square feet of office space at 13031 W. Jefferson Blvd. near Marina del Rey. The deal is expected to be official next month and TMZ wouldn’t relocate to their new digs until early 2013.

TMZ’s office is currently smack dab in the middle of West Hollywood at Sunset Blvd. and Crescent Heights.

The new  location would put them further out from West Beverly and North La Cienega boulevards — better known as the “thirty-mile zone.”

The Hollywood Reporter is kicking off USC-UCLA week by publishing a story in this week’s print edition looking at the crosstown collegiate rivalry through the eyes of Hollywood.

In the piece, Saturday Night Live alums Will Forte (UCLA) and Will Ferrell (USC) managed to get their digs in at each other’s school:

UCLA GRAD WILL FORTE:
“I don’t really associate with USC fans. A certain type of person goes there — they aren’t good people. They’re very entitled, the type of person that will not hold the door for an old woman. They’ll intentionally walk a blind person into traffic. That’s what you’re working with at that school.”

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When former US Weekly editor Janice Min took over The Hollywood Reporter, she had her work cut out for her. Many, including us, were skeptical that the floundering trade mag could be revived. But in just 10 months, Min has transformed the troubled daily into an attractive weekly, and earned her place in a Sunday NY Times column from media critic David Carr.

Carr calls Min “a demure Columbia graduate who knows her way around a Diane Von Furstenberg dress.” Her management style sounds as if it verges on the Zen:

Many magazine editors are known for cutting a wide swath in their own offices and beyond. Ms. Min has never been big on acting big. For much of an editorial planning meeting last Tuesday for The Hollywood Reporter’s weekly magazine, Ms. Min was content to let Owen Phillips, the executive editor, run through the schedule.

Not many editors seem as content to just let people do their jobs.

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While the daily lives of Sacramento born globe-trotting sisters Lisa Ling and Laura Ling would make for a potent reality TV show in the style of Keeping Up with the Kardashians, E! Entertainment has decided to go in a different direction in this case, hiring on Laura as exclusive new host and contributor to their hour-long program E! Investigates. New York Times media columnist Brian Stelter broke the news, which was then quickly picked up by the likes of TV Guide, The Hollywood Reporter and TV Squad.

“The folks at E! approached me several months ago,” Laura told FishbowlLA exclusively this morning via e-mail after returning from the doctor’s office where she watched four-month-old daughter Li get vaccine shots. “I’d [also] had some informal conversations with other outlets.”

On the one hand, this has to be a bitter pill for Current TV, the cable TV network for whom Ling was reporting at the time of her apprehension on the China-North Korea border in the early morning hours of March 17th, 2009. The new E! show sounds a lot like the old Vanguard program, albeit with more of a domestic focus, and even the way the San Francisco based network quietly blogged in late January about Ling’s decision to leave her post there as Vice President spoke volumes.

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Lance Loud, whose family became famous in the early 1970s as the first reality TV family before there was reality TV, appeared in a non-sexual role in gay film, the film’s director Paul Barresi confided to FBLA on the seventh anniversary of Loud’s death.

Loud played a gay masked hero, Mr. Blue, who used magical powers to help lovers fix their troubled relationships.

According to the Advocate, Lance never regretted coming out. He knew he was never forgiven by a society that wanted homosexuals at best to be closeted. Lance Loud preferred to be seen as an outsider, a rebel, someone always living. On society’s edge, Lance’s life was a comic tragedy that spoke volumes about pop culture, sexuality, fame and family life.

Barresi, who wrote, directed and produced “Mr. Blue,” wanted to note that Showtime’s new series about gay men coming out of the closet was territory Loud had covered on PBS years earlier.

According to Extra producer Rob Sheiffele, the Showtime show announced recently that billed itself as the first show to feature men coming out of the closet was also using Loud’s original premise.

According to The Hollywood Reporter, the network has ordered a pilot presentation from Bryan Freedman, a former journalist and executive producer of A&E’s Intervention. In each episode of “Way Out” a closeted person reveals his or her homosexuality during a group meeting and is then followed while telling others.

The show is one of several Showtime has ordered to beef up its reality programming.

While Variety is laughing at itself, The Hollywood Reporter is saying put ‘em up.

The HP is diving into the digital domain with the launch of THReviews, an online portal that brings together in-depth reviews, news and plenty of info about film, music, TV and even the Internet.

Clicking on thr.com/reviews should bring you all the Hollywood content you could ever desire.

THReviews will feature all existing review content from Nielsen Business Media entertainment brands — including The Hollywood Reporter, Billboard, Nielsen EDI, Nielsen Online, Nielsen SoundScan and Nielsen VideoScan — as it relates to film, television, music concerts and albums, and home entertainment (DVD). It will also feature video produced by Nielsen brands, as well as user-generated comments and reviews.

“Entertainment business content is increasingly being consumed online; this is evidenced by the growth in traffic to our existing websites and digital products,” said Eric Mika, The Hollywood Reporter’s Publisher and Vice President, Entertainment for Nielsen Business Media. “The Hollywood Reporter is ideally positioned to capitalize upon this trend by creating and optimizing new content distribution platforms such as THReviews, which allow us to leverage our sister brands and serve our audiences in a unique, interactive way, while also providing innovative solutions for our clients to reach their customers.”

More in the HP’s announcement below:

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Wish you were in France? (Us neither). But just in case you want to keep up, here’s a list of local pubs who have sent bloggers over for a vie en film:

The Hollywood Reporter: Steven Zeitchik is live blogging Cannes.

Los Angeles Times: Kenneth Turan brings his cranky old man schtick to France. We bet the French eat it up.

Los Angeles Times: And Sheigh Crabtree is there, too.

Perez Hilton: No, he’s not really there. But that’s never stopped him.

Variety: Anne Thompson gets all the good gigs.

Russell Crowe will star as the not-as-bad-as-we’ve-been-led-to-believe Sheriff of Nottingham, based on a spec script from Ethan Reiff and Cyris Voris of Sleeper Cell. Imagine’s Brian Glazer will produce for Universal.

Jennifer Garner will star in a remake of the perfect-the-way-it-is-now, so-why-mess-it-up? 1945 film Christmas in Connecticut. Barbara Stanwyck was wonderful as the undomesticated magazine columnist forced to entertain a war hero at Christmas. No writer has been assigned and FBLA hopes this project dies a well-deserved death. Remakes suck.

Speaking of remakes, Warner Bros. bought a Wonder Woman spec script, even though one they already have one from Joss Whedon. Joel Silver is producing the big-screen version, with Wheldon directing, and by buying the spec from new boys Matthew Jennison and Brent Strickland, a future legal problem is side-stepped.

Jordana Brewster will play Mrs. Smith for ABC in the pilot based on the Jolie-Pitt movie, to be directed by Doug Linman. Brewster was also courted by NBC for the Bionic Woman series. Is Brewster the new Linda Carter or the more accessible Angelina Jolie? Aren’t they all lesbian fantasy objects?