The week-old Hollywood Reporter: Premier Edition is already making its corporate parents proud. The publication, which launched Nov. 2 in New York, Miami, Atlanta and Washington D.C. is in 95 newsstands in New York.
At the same time, the trade has launched Hollywood Reporter Direct, a widget that delivers customized news, alerts and video from The Hollywood Reporter directly to subscribers’ desktops.
Clearly, the trade is making passes at the expanding global market — while trying to outdo its competition. According to the Associated Press, The Hollywood Reporter has a circulation of just over 25,000 to Daily Variety’s 32,000.
FBLA loves hearing that there is still a vibrant corner of the otherwise sad and sorry publishing world. So we eagerly talked with Hollywood Reporter Senior Vice President and Publishing Director Eric Mika about the trade’s apparent push to conquer the world — or at least the world of global entertainment news delivery.