LAT’s James Rainey‘s column today is about organizations and a politician who have hired seasoned journalists to write about them. No not exactly like a flack…but kind of like a flack. Kind of like a private security officer is the the police.
What do the Los Angeles Kings, Los Angeles County Supervisor Zev Yaroslavsky and California trial lawyers have in common?
All think the news media no longer cover the universe — or their corner of it — adequately and all have hired journalists of their own.
Sorry I couldn’t provide a snappier punch line. But the latest journalism innovation — in a season of unending innovation — is no joke: Those who once were merely subjects of news coverage increasingly will be looking for ways to write the story themselves.
Of course Los Angeles would be the city where a new inventive way to get one even more publicity would be hatched. Is this the future? Every starlet needs their own stylist, publicist and journalist?